CHAPTER 4Find Your Market
ONE OF MY ABSOLUTE, hands-down favorite clients to work with was a chocolate truffle company. And here’s why: I’m a chocoholic and my clients would bring a huge bag of their truffles to just about every one of our client meetings. My business partner at the time, Stephanie Rowland, was on the Atkins diet and carefully counting carbs, so I had the sweet treats all to myself. Their product clearly wasn’t their problem. The candies they produced were some of the most delicious chocolates I’ve ever tasted. The problem was their marketing. They had too much perishable inventory sitting around. They needed more customers.
The business was owned by a mother-daughter team, and in our very first meeting, they cut to the chase ...
Get Propel now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
