CHAPTER 1Pick Your Priorities
TAMIKA VINSON WORKS AS a financial service counselor helping students navigate the system so they can secure enough money to pursue their educational dreams. But Tamika has a dream of her own. In the next year, she plans to open a retail store for women called iChelle. She’s not alone. According to a 2011 report released by Dun & Bradstreet on the state of small business, the United States has seen the highest percentage of startups in more than a decade, despite the recession.1 Tamika’s already starting to think about how best to get the word out about her business to potential customers, but she knows before she heads too far down the promotional path she needs to map out a longer-term vision for her business. ...
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