O'Reilly logo

Project Strategy and Strategic Portfolio Management by Diane H. Parente, William H.A. Johnson

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

CHAPTER 6

Developing Strategic Alternatives: The TOWS Matrix

Learning Goals

By the end of this chapter, you will have learned to

understand how to use the information developed in the external and internal environmental scan to formulate strategic alternatives;

understand how to map strategic alternatives to project objectives.

Learning Objectives

By the end of this chapter, you will be able to

use the information gathered to engage in “structured brainstorming” for the development of strategic alternatives.

Introduction

The TOWS matrix may be referred to as “structured brainstorming.” Many firms and managers feel that they have “done” strategic planning once they have done a SWOT analysis. However, this is only the first step. The SWOT ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required