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Project Strategy and Strategic Portfolio Management by Diane H. Parente, William H.A. Johnson

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CHAPTER 3

Establishing Objectives and Performance Measures

Learning Goals

By the end of this chapter, you will have learned to

understand what is meant by a project mission,

understand how the project mission translates to project goals and objectives.

Learning Objectives

By the end of this chapter, you will be able to

conduct a stakeholder impact analysis (SIA);

create a mission statement from the SIA;

identify goal “areas” for a project;

articulate appropriate project objectives with measurable outcomes.

Introduction

This chapter introduces the strategic management process in the context of how we can best manage our projects. In a general sense, this process can be used for the corporate level, the business unit level, the project ...

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