By the end of this chapter, you will have learned to
•understand what is meant by a project mission,
•understand how the project mission translates to project goals and objectives.
By the end of this chapter, you will be able to
•conduct a stakeholder impact analysis (SIA);
•create a mission statement from the SIA;
•identify goal “areas” for a project;
•articulate appropriate project objectives with measurable outcomes.
This chapter introduces the strategic management process in the context of how we can best manage our projects. In a general sense, this process can be used for the corporate level, the business unit level, the project ...