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Project Strategy and Strategic Portfolio Management by Diane H. Parente, William H.A. Johnson

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CHAPTER 1

What Is Project Strategy and Why Is It Important?

Plans are nothing; planning is everything

—Dwight D. Eisenhower

Learning Goals

By the end of this chapter, you will have learned to

understand what is meant by strategy and in particular, project strategy;

understand how a project fits into the overall strategy of an organization;

apply strategic concepts to project management;

begin to transcend the traditional operational focus on projects into a strategic focus;

begin to understand and apply the concept of strategic management to a project you are managing or of which you are a part.

Learning Objectives

By the end of this chapter, you will be able to

create a working set of projects that you will use to practice and develop ...

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