New Product Development
I have noted that the two most significant application areas for PPM are information technology and new product development (NPD). In the NPD area, there is one standout expert who has earned the title of guru. Indeed, it is virtually impossible to read anything on the application of PPM to NPD without a reference to Robert G. Cooper. Thanks to Cooper’s generosity, you will not have to locate the Cooper references. He has written two chapters for this book that cover the core of his groundbreaking work.
Cooper is the author of the Stage-Gate®
concept and techniques, which provide structure, order, and control to the entire NPD process.1
Stage-Gate is a valuable tool for developing ideas ...