10.5. WEIGHTING DECISION CRITERIA
Weighting the decision criteria gives flexibility to business leaders in operating the portfolio. Weighting is simply a reflection of the importance of each criterion to the business at any given point in time. The weight assigned to each subcriterion will likely change over time.
Some of the reasons the weighting might change include shifts in strategic direction for the company, business unit, or organization; a change in the business conditions; or fluctuation in the marketplace.
By using the weighting method, business leaders can quickly respond to the various changes noted above by adjusting the various weights to more closely align to the current business situation. This is moving the dials and levers on the portfolio equalizer. Ultimately, though, it allows the business leaders discretion in the final ranking of projects within the portfolio.
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