Why Focus Groups?

Focus groups offer several important benefits for project-managing e-learning:

  • Focus groups allow you to accomplish a great deal in a compressed time-frame. Bringing everyone together guarantees that ideas get shared and that important points are brought up for decision.

  • Focus groups provide fixed time points for project milestones. The project initiation focus group sets the stage for upcoming interim focus groups. Your project, therefore, has not one “drop dead” deadline at the end but rather a series of deadlines designed to demonstrate progress and reach decisions about the deliverables for the upcoming focus group sessions.

  • Focus groups keep stakeholders actively participating throughout the project. Too often in projects, ...

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