Project Managing E-Learning

Using Focus Groups

The focus group is a facilitated session designed to obtain valuable information about a proposed product or service. The focus group is a relatively quick, inexpensive method of gathering requirements for a final product, especially when coupled with prior research into overall business goals and performance objectives for e-learning participants. Traditional learning need assessments can provide invaluable inputs into the preliminary focus group and help ensure that the focus group results lead to a successful e-learning product.