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Project Management by Lewis R. Ireland, David L. Cleland

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CHAPTER 4WHEN TO USE PROJECT MANAGEMENT1

“I keep six honest serving-men (they taught me all I knew);their names are What and Why and When and How and Where and Who.”

RUDYARD KIPLING, 1865–1936

4.1 INTRODUCTION

The principal reason to use project management is to provide an organizational focus and a philosophy on how to deal with the inevitable changes facing contemporary organizations. There is a close relationship between project management and the organizational process changes that are required to cope with future opportunities. Projects are inexorably related to the design and implementation of strategic and operational change initiatives.

In this chapter, specific guidance will be presented on when projects are needed in an enterprise. ...

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