Understanding the ‘what’

Once you know why you are doing your project, you need to understand what the outcome or deliverable from your project must be to enable you to achieve your ‘why’. For example, if the reason why you are doing your project is to increase your company’s sales, then what you must deliver must be something to increase sales – such as a new product. Alternatively, if the reason why you are doing your project is to allow your business to expand, then what you must deliver is whatever will allow your business to expand – such as new larger offices.

It is obvious that to complete a project you need to understand what it is meant to deliver. However, we don’t always think the obvious and too often jump into doing things without ...

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