Understanding the ‘why’
Everything you do, you do for a reason, and doing a project should be no different. Essentially, the reason you are doing something is the answer to the question ‘Why are you doing this?’ ‘Why?’ is simple and easy to ask, yet the answer can alter what you do, how you do it, and how you think about something. It is, unfortunately, a question that we do not ask enough.
In established businesses the definition of why something is done often exists in a formal document known as a business case, and may be called the business rationale or business benefit. Alternatively it might be called the business objective. Whatever it is called, you only need a concise understanding of why a project is being done – a short statement ...
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