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Project Management for Non-Project Managers by Jack Ferraro

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CHAPTER SIXArticulating the Real Customer Need and Business Case for the Project

This book is about what you, as functional manager, need to excel in bringing meaningful change to your organization. A fundamental understanding of project management is one step; understanding your role in the provider/customer relationship is another. Now you must acquire the skills to complement those of your provider. This chapter addresses the first of the four critical skills you need, which, to recap, are:

1. Articulating the real customer need and business case for your project.

2. Staying focused on project deliverables.

3. Understanding your key project dependencies.

4. Being proactive about project risk.

A skill lacking in many projects is the ability ...

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