You are previewing Programming the Mobile Web.

Programming the Mobile Web

Cover of Programming the Mobile Web by Maximiliano Firtman Published by O'Reilly Media, Inc.
  1. Programming the Mobile Web
    1. SPECIAL OFFER: Upgrade this ebook with O’Reilly
    2. Preface
      1. Who This Book Is For
      2. Who This Book Is Not For
      3. What You’ll Learn
      4. Other Options
      5. If You Like (or Don’t Like) This Book
      6. Conventions Used in This Book
      7. Using Code Examples
      8. How to Contact Us
      9. Safari® Books Online
      10. Acknowledgments
    3. 1. The Mobile Jungle
      1. Myths of the Mobile Web
      2. The Mobile Ecosystem
      3. Mobile Knowledge
      4. Brands, Models, and Platforms
      5. Technical Information
      6. Market Statistics
    4. 2. Mobile Browsing
      1. The Mobile Browsing Experience
      2. Mobile Web Eras
    5. 3. Architecture and Design
      1. Website Architecture
      2. Design and Usability
    6. 4. Setting Up Your Environment
      1. Setting Up a Development Environment
      2. Production Environment
    7. 5. Markups and Standards
      1. First, the Old Ones
      2. Current Standards
      3. XHTML Mobile Profile and Basic
      4. CSS for Mobile
      5. Confusion
    8. 6. Coding Markup
      1. Heading Structure
      2. The Document Body
      3. Plug-ins and Extensions
    9. 7. CSS for Mobile Browsers
      1. Where to Insert the CSS
      2. Selectors
      3. CSS Techniques
      4. Common Patterns
      5. CSS Sprites
      6. WebKit Extensions
    10. 8. JavaScript Mobile
      1. Supported Technologies
      2. Coding JavaScript for Mobile Browsers
    11. 9. Ajax, RIA, and HTML 5
      1. Ajax Support
      2. JavaScript Libraries
      3. WebKit CSS Extensions
      4. Mobile Rich Internet Applications
      5. HTML 5
    12. 10. Server-Side Browser Detection and Content Delivery
      1. Mobile Detection
      2. Content Delivery
      3. Multimedia and Streaming
      4. Content Adaptation
      5. Mobilizing WordPress and Other CMSs
    13. 11. Geolocation and Maps
      1. Location Techniques
      2. Detecting the Location
      3. Showing a Map
    14. 12. Widgets and Offline Webapps
      1. Mobile Widget Platforms
      2. Standards
      3. Platforms
      4. Widget Design Patterns
    15. 13. Testing, Debugging, and Performance
      1. Testing and Debugging
      2. Performance Optimization
    16. 14. Distribution and Social Web 2.0
      1. Mobile SEO
      2. Mobile Web Statistics
      3. Mobile Web Advertising
      4. Mobile Web Social Features
    17. A. MIME Types for Mobile Content
      1. Markup and Script MIME Types
      2. Image MIME Types
      3. Mobile Content MIME Types
      4. Audio and Video MIME Types
      5. Widget and Webapp MIME Types
    18. Index
    19. About the Author
    20. Colophon
    21. SPECIAL OFFER: Upgrade this ebook with O’Reilly

Chapter 14. Distribution and Social Web 2.0

So, you’ve finished your mobile web application and you are ready to go to market (or so you think). However, your work isn’t over yet. In this chapter, we are going to analyze some search engine optimization tips, and talk about how to get users to actually visit our mobile websites and encourage them to come back again and again.

We will also explore how to monetize mobile websites using advertising and how to merge our applications with some social features, such as SMS, RSS, and social networks.

Mobile SEO

Search engine optimization (SEO) refers to a set of best practices that you can follow to allow your website to be in the best possible place in a search engine.

In general, typical desktop SEO techniques apply to mobile websites, too, but some extra care must be taken. As we’ve already discussed, generating too much code (metadata) and too much text for keyword crawling is not the best solution for the mobile web.

The first thing we need to understand is that mobile search users are not the same as desktop search users. Mobile users are typically searching for something very specific, and we should do our best to facilitate access to those resources.

Mobile search engines (Google, Yahoo!, Bing) localize the search results, so if your service is location-based, you should make sure that your location is properly defined in your text and code. In mobile search engines, the user only types a few characters and the engine tries to suggest ...

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