You are previewing Programming the Mobile Web.

Programming the Mobile Web

Cover of Programming the Mobile Web by Maximiliano Firtman Published by O'Reilly Media, Inc.
  1. Programming the Mobile Web
    1. SPECIAL OFFER: Upgrade this ebook with O’Reilly
    2. Preface
      1. Who This Book Is For
      2. Who This Book Is Not For
      3. What You’ll Learn
      4. Other Options
      5. If You Like (or Don’t Like) This Book
      6. Conventions Used in This Book
      7. Using Code Examples
      8. How to Contact Us
      9. Safari® Books Online
      10. Acknowledgments
    3. 1. The Mobile Jungle
      1. Myths of the Mobile Web
      2. The Mobile Ecosystem
      3. Mobile Knowledge
      4. Brands, Models, and Platforms
      5. Technical Information
      6. Market Statistics
    4. 2. Mobile Browsing
      1. The Mobile Browsing Experience
      2. Mobile Web Eras
    5. 3. Architecture and Design
      1. Website Architecture
      2. Design and Usability
    6. 4. Setting Up Your Environment
      1. Setting Up a Development Environment
      2. Production Environment
    7. 5. Markups and Standards
      1. First, the Old Ones
      2. Current Standards
      3. XHTML Mobile Profile and Basic
      4. CSS for Mobile
      5. Confusion
    8. 6. Coding Markup
      1. Heading Structure
      2. The Document Body
      3. Plug-ins and Extensions
    9. 7. CSS for Mobile Browsers
      1. Where to Insert the CSS
      2. Selectors
      3. CSS Techniques
      4. Common Patterns
      5. CSS Sprites
      6. WebKit Extensions
    10. 8. JavaScript Mobile
      1. Supported Technologies
      2. Coding JavaScript for Mobile Browsers
    11. 9. Ajax, RIA, and HTML 5
      1. Ajax Support
      2. JavaScript Libraries
      3. WebKit CSS Extensions
      4. Mobile Rich Internet Applications
      5. HTML 5
    12. 10. Server-Side Browser Detection and Content Delivery
      1. Mobile Detection
      2. Content Delivery
      3. Multimedia and Streaming
      4. Content Adaptation
      5. Mobilizing WordPress and Other CMSs
    13. 11. Geolocation and Maps
      1. Location Techniques
      2. Detecting the Location
      3. Showing a Map
    14. 12. Widgets and Offline Webapps
      1. Mobile Widget Platforms
      2. Standards
      3. Platforms
      4. Widget Design Patterns
    15. 13. Testing, Debugging, and Performance
      1. Testing and Debugging
      2. Performance Optimization
    16. 14. Distribution and Social Web 2.0
      1. Mobile SEO
      2. Mobile Web Statistics
      3. Mobile Web Advertising
      4. Mobile Web Social Features
    17. A. MIME Types for Mobile Content
      1. Markup and Script MIME Types
      2. Image MIME Types
      3. Mobile Content MIME Types
      4. Audio and Video MIME Types
      5. Widget and Webapp MIME Types
    18. Index
    19. About the Author
    20. Colophon
    21. SPECIAL OFFER: Upgrade this ebook with O’Reilly
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Chapter 3. Architecture and Design

While this is not a book about design, understanding some architectural and usability concepts is critical to creating useful mobile services. Many common desktop web design patterns and usability concepts do not apply in a mobile environment.

Website Architecture

Yes, a mobile website is still a website. The details are very different, however.

Navigation

When creating your mobile web concept, before you do any coding you should define what will be in the navigation tree for the user. To do that, you need to understand what services and information will be available for the mobile user. Always remember the 80/20 law: 80% of your desktop site will not be useful to mobile users. Therefore, you need to research the 20% you should be focusing on.

Note

You can decide that you won’t have a mobile website and just want to allow access to your desktop site to full HTML smartphones. If you’re sure you will have mobile users I don’t recommend you leave the desktop website as-is, but if you do decide not to create a separate mobile site, you will see later in this book how to optimize your desktop website for better visualization in smartphones.

Here are some tips you will need to follow:

  • Define the use cases (for example, find a product price, find a store near you, call us, or perform a search).

  • Order the use cases by the most frequent for a mobile user. Use your best guess, statistical information, and usability tests to keep this order updated.

  • Do your best to ...

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