Chapter 8. Page Composition and Usability

There is nothing like dream to create the future.

Victor Hugo

It was only in the very early days of the Web that a Web site could be assembled by simply grouping distinct pages under the same host. Today, it is necessary for all pages in a Web site to define a common structure and share a common set of interface elements such as header, footer, navigation bar, ad rotators, and search and login box.

Beyond having a similar-looking and consistent layout, Web pages in a site must be easy to retrieve, understand, and navigate for users. In one word, Web pages must be enjoyable by their target audience. Most Web sites exist for strong business reasons; failing on the composition or usability aspects of site ...

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