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Programming for TV, Radio & The Internet, 2nd Edition by Philippe Perebinossoff, Brian Gross, Lynne Gross

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9

Scheduling Strategies for Television

In this chapter you will learn about the following:

•  The importance of scheduling decisions

•  The scheduling strategies of commercial and cable networks

•  How the urge to compete molds schedules

•  How sweeps affect schedules

•  How changing a show’s time slot on the schedule can improve a show’s performance

•  How patience or the lack of it can affect a program’s success

To construct a successful programming lineup, programmers must do more than just fill the time periods. Many TV shows that, at first blush, seemed to contain all the right ingredients for a long and profitable life have had short and painful demises for reasons apart from their inherent merit. Programs not only have to be developed ...

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