9 |
Scheduling Strategies for Television |
In this chapter you will learn about the following:
• The importance of scheduling decisions
• The scheduling strategies of commercial and cable networks
• How the urge to compete molds schedules
• How sweeps affect schedules
• How changing a show’s time slot on the schedule can improve a show’s performance
• How patience or the lack of it can affect a program’s success
To construct a successful programming lineup, programmers must do more than just fill the time periods. Many TV shows that, at first blush, seemed to contain all the right ingredients for a long and profitable life have had short and painful demises for reasons apart from their inherent merit. Programs not only have to be developed ...
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