1 | The History of Programming |
In this chapter you will learn about the following:
• Early radio and television programming strategies
• Advertising’s relationship to programming through the years
• The golden age of network radio programming and the effect the introduction of television had on radio
• The switch from advertiser-controlled to network-controlled programming
• The legacy of the golden age of television
• Cable and satellite television’s effect on programming
• What future programmers need to know about the cyclical nature of programming
• The influence of shorter audience attention spans, interactive content, and new technologies on current programming
• Major trends and developments in programming
• The effect of global ...
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