Programming for TV, Radio & The Internet, 2nd Edition

Preface

In electronic media nothing is forever. New technologies force change. Radio executives discovered the truth of this maxim in the late 1940s when their cozy world was abruptly invaded by an invention called television. Thirty years later, TV was turned upside down by a new use of an old distribution form called cable. Now, the Internet is changing established forms and experimenting with its own possibilities.

But through it all, one thing remains constant: the need for programming content. No matter how state of the art the delivery system is, it does not mean a thing if the consumers are not interested in what is being conveyed. The material must be appealing to audiences, it must be presented in an attractive manner, and it must be ...