Preface

I used to hate trading. The problem with stock trading is that you have to know too much in order to be correct, or you have to trade on blind faith. People buy and sell stock every day without having the slightest idea about the company or the stock they are trading.

A while back I used to work in Mergers and Acquisitions. My job was to determine the viability of businesses for acquisition by large corporations. Let’s scale it down and say you have $100,000 and you want to buy a small business. What kinds of things do you want to know about that business? You need to look at the books and track revenues, profits, and expenses. But to buy a business solely on that information would be foolish.

You also want to know about the competition, ...

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