Profiting from the Data Economy: Understanding the Roles of Consumers, Innovators and Regulators in a Data-Driven World

Praise for Profiting from the Data Economy

“David Schweidel’s book is a highly readable and comprehensive look at the impact that the Big Data phenomenon is having on both businesses and consumers. Managers can learn the implications of the availability of more data on how to reach consumers more efficiently and effectively, while taking consumer privacy and regulatory implications into consideration. This is an important and timely book.”

—Russell Winer, William H. Joyce Professor of Marketing, Stern School of Business, New York University

“David’s book is a must-read for those wanting to turn big data into big value. First and foremost, this book recognizes that it is only through the combination of better data and statistical knowledge when ...