Index

A

Abine.com, 248

aboutthedata.com, 181

accountability, television advertising, 62

ACLU, digital privacy, 251

ACR (automatic content recognition), 60

Acxiom, 26-27, 180

Epsilon, 182

Ad-free Outlook.com, 174

advertisements

Google, 37-38

social networks, 39

Advertising Age, 54, 169

AdWords, Google, 215

Affordable Care Act, 190

segmentation, 193-194

AFP (Agence France-Presse), 142

Aguilar, Luis, 246

airline industry, pricing, 154

algorithms, Facebook, 245

alumni, donor relations, 113

Amazon, 44

customer reviews, 33-34

data economy, 98

Amazon Prime

loyalty programs, 34-35

personalization, 237

price increase, 35

America Online (AOL), 175

American Civil Liberties Union, 191

analyzing public data, 80-83

Annenberg Public Policy Center, 160

Anti-Marketing, ...

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