Profiting from the Data Economy: Understanding the Roles of Consumers, Innovators and Regulators in a Data-Driven World

Afterword

Most companies are dealing with a new level of instability that they’ve never before encountered. Customers are in control. They control the conversation and ultimately, the ways in which your brand must engage with them. They expect a real-time, personal, contextual, transparent, and relevant conversation—one that not only serves and delights, but also provides them with an unforgettable experience. So what makes navigating this landscape of customer preferences so hard? First, your customers are learning what great experiences look like from brands, applications, products, and services that are completely outside of your industry, let alone adjacent. Second, 90% of the world’s data was created in the last few years. At its core, the ...