Profit

Index

Altra Couplings, 25

Bookkeeper, 15

Brand your business, 57

Branding/customer perception, 17–18

Buffett, Warren, 1

Burger King, 41

Certified public accountant (CPA), 1, 15, 39

Checkers vs. Choice in Career Strategy, 47

Collative capability, 47

Communication

management skill in, 46–49

sales, 37–38

Consistency of value approach, 17–18

Corley, Tom, 61

CPA. See Certified public accountant (CPA)

Delayed gratification, 62

E-mail, 39

Entrepreneurs, 61

Ethics, in business, 63

FAB, 35, 40

for industrial sector, 36

Facebook, 39

First iteration, 46

Five times rule, marketing, 41

Fixed versus variable costs, 3–9

Formula

advantage of having condensed weekly P&L, 13–14

to calculate breakeven and net profit, 11–13

Haden, Jeff, 62

IBM, 57

Industrial specialized ...