CHAPTER 4
Branding/Customer Perception
A lot of business owners and consumers think of marketing as some great mystique. A part of marketing that goes unnoticed at times is “Branding” which is what you want your customers to think of when they think of your business. This is one of the, at times, forgotten concepts that helps grow your business.
Marketing includes advertising and customer contact that gives consumers a warm feeling about your business. Some of the concepts we’re going to talk about include value added and consistency of value, which are part of branding
Two important items that you can work on, on a basic level, that some would say is so simple that it’s a grassroots approach, are value added and consistency of value. No matter ...
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