Copyright 2010 Bain & Company, Inc. All rights reserved

Printed in the United States of America 14 13 12 11 10 5 4 3 2 1

Library of Congress Cataloging-in-Publication Data

Zook, Chris, 1951–

Profit from the core : a return to growth in turbulent times / Chris Zook ; with James Allen. p. cm.

Rev. ed. of: Profit from the core : growth strategy in an era of turbulence. 2001.

Includes bibliographical references and index.

9781422157138

1. Corporations—Growth. 2. Industrial management. 3. Corporate profits. I. Allen, James, 1960–II. Title.

HD2746.Z66 2010

658.15’5—dc22

2009048038

The paper used in this publication meets the requirements of the American National Standard for Permanence of Paper for Publications and Documents in Libraries and ...

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