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Profit from the Core: A Return to Growth in Turbulent Times by James Allen, Chris Zook

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5

Growing from the Core

The research underlying this book on how companies grow shows clearly just how difficult it is to build, to maintain, and especially to transform a strong core business over a period of more than a few years. Some of the contributors to the thinking in this book are among the most talented and hardworking people we know. They have gathered around them extraordinary teams. Yet all have encountered downturns in the growth cycles of businesses in which they have been involved. So too, the greatest pilots have encountered turbulence, and the greatest coaches have had losing seasons. It is with this perspective that we regard our effort in this book. We do not suggest a formula for success—for there is none—but rather provide ...

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