Profit from the Core

About the Authors

CHRIS ZOOK is a director of Bain & Company, a global business strategy consulting firm, and co-head of Bain’s Global Strategy practice. His client work has concentrated on how companies find their next wave of profitable growth, and he is the author of an extensive series of articles and books on that topic. He is a frequent speaker at global forums, such as the World Economic Forum at Davos, and was named by The Times of London as one of the fifty most influential global business thinkers. Zook currently splits his time between homes in Boston and Amsterdam.

JAMES ALLEN is a senior partner of Bain & Company and co-head of Bain’s Global Strategy practice. He serves on Bain’s board of directors and has served on its Management ...