Professional Web Video

ESSENTIAL PREPRODUCTION

There's one thing we've learned in our years of making video—without a plan, you're likely to fail. Despite this hard reality, many people often do everything they can to avoid preproduction. Most creative types would rather get their hands on a video camera or a nonlinear edit system than sit down and do paperwork, budgeting, or risk analysis.

We're right there with you. We enjoy the act of creation as well. But proper preproduction brings an increased likelihood of financial and professional success—two things that you ...