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Professional Web Video

Book Description

Add professional-level video to your Web communications toolbox with a complete understanding of the process, potential and limitations of Web video. Step up from the mini-cam experience with this solid introduction to professional planning and production techniques, ensuring that your video meets the same standards you set for every other communication program element. Audio, lighting, editing, encoding, are just a few of the essentials you learn how the pros produce top notch video for the Web. The companion Web site includes planning and production templates, demo files, and blog updates to help you put it all to work for you on a daily basis.

Table of Contents

  1. Front Cover
  2. Half Title
  3. Title Page
  4. Copyright
  5. Dedication
  6. CONTENTS
  7. Acknowledgments
  8. INTRODUCTION
    1. Who This Book Is For
    2. What You'll Learn
    3. Our Approach
    4. Our Qualifications
  9. Chapter 1 MAKING GREAT WEB VIDEO
    1. The Opportunity of Web Video
    2. Web Video Development
    3. Budgeting Guidelines
    4. Selecting and Prepping Talent
  10. Chapter 2 ESSENTIAL PREPRODUCTION
    1. Determining Production Needs
    2. Picking an Acquisition Format
    3. Mapping the Production
    4. Essential Planning Documents
  11. Chapter 3 AUDIO IS HALF YOUR PROGRAM
    1. The Limitations of Web Audio
    2. Capturing Good Audio
    3. Other Audio to Acquire
  12. Chapter 4 GREAT VIDEO NEEDS GREAT LIGHTING
    1. Lighting on a Deadline and Budget
    2. Recommended Lighting Instruments
  13. Chapter 5 VIDEOGRAPHY FOR THE WEB
    1. Camera Considerations
    2. Choosing an Acquisition Format
    3. Camera Support Options
    4. Tapeless Acquisition Strategies
    5. Shooting for Portability
    6. Shooting Multicamera Productions
  14. Chapter 6 TELLING YOUR STORY WITH VISUALS
    1. Working with B-roll
    2. Working with Photos
    3. Working with Screen Captures
    4. Working with Speaker Support/Slides
    5. Motion Graphics
    6. Creating a Graphic Identity
    7. Creating Show Graphics
  15. Chapter 7 EDITING CONSIDERATIONS
    1. The Evolution of Nonlinear Editing
    2. Technical Considerations During Editing
  16. Chapter 8 ENCODING VIDEO FOR THE WEB
    1. The Challenge of Encoding
    2. Determining Delivery Format
    3. Compression Tools
    4. Full-Featured Compression Tools
    5. Encoding Advice
    6. Section 508 Compliance
  17. Chapter 9 UNDERSTANDING FLASH VIDEO
    1. Delivery of Flash Video
    2. Essential Flash Formats
    3. Essential Tools for Creating Flash Video
    4. Creating a Custom Player with Flash Professional
    5. Preprocessing for Video-Sharing Sites
  18. Chapter 10 PODCASTING AND RSS ESSENTIALS
    1. A Clear Definition of Podcasting
    2. An Overview of RSS
    3. Developing an RSS Feed
    4. Anatomy of a Feed
    5. Programming the Feed
    6. Delivering Podcasts with Apple Compatibility
    7. Publishing an RSS Feed
  19. Chapter 11 HOSTING WEB VIDEO
    1. Website Requirements
    2. Budgeting for Hosting
    3. Hosting Requirements
    4. Selected Hosting Vendors
  20. Chapter 12 PROMOTING YOUR VIDEO
    1. Essential Groundwork
    2. Hyper-Syndication Strategies
    3. Social Media Tools
    4. Additional Promotional Strategies
    5. Build a Relationship with Your Audience
  21. Chapter 13 MONETIZING YOUR VIDEO
    1. Potential Revenue Sources
    2. Working with Sponsors and Advertisers
    3. Selling Your Content
    4. The Road Ahead
  22. INDEX