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Professional Web Design: Techniques and Templates, Fifth Edition by Clint Eccher

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CHAPTER 4ENHANCING USABILITY

Users don’t like being confused or having to wait when they go to a site. Studies have shown that visitors spend no longer than 10 to 20 seconds on the homepage, alone. This is not a lot of time to communicate a message. Usability, therefore, is king when trying to keep a user at the site—not only on the homepage, but also on subsequent pages.

Download time, resolution, and browser compatibility are three previously discussed areas that can make or break the usability of a site. There are, though, three areas that have not yet been discussed that are just as, if not more, important: site architecture, layout, and navigation.

SIMPLIFYING ARCHITECTURE

Architecture is the way a site is constructed and flows in terms ...

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