GLOSSARY

3G

Third-generation mobile network standards and technologies, such as UMTS and CDMA2000, introduced throughout the world in the 2000s. Additional "3.xG" standards include HSDPA, EV-DO and WiMAX.

4G

Fourth-generation mobile network standards, such Long Term Evolution (LTE), set to be deployed in the near future by some networks.

AJAX

"Asynchronous JavaScript and XML" — an umbrella term used to describe web pages' subsequent connections to origin web servers to send or fetch content after all of its resources have loaded.

Analytics

Data, tools, and approaches used to measure and present empirical data — such as website traffic and click-through rates on advertising.

Android

A modern mobile operating system produced by Google.

API

"Application Programming Interface" — rules and specifications that allow one application to invoke functionality in another, possibly returning data. A mobile device API, for example, might allow a third-party application to access data on a handset or cause it to do something.

App store

A directory or marketplace of applications that (normally mobile) users can browse to download new applications to their devices, often provided by the vendors of platforms for which those applications are targeted.

Augmented Reality

An emerging class of application functionality that overlays on-line information over views of real-world scenes, normally from a mobile device camera.

BlackBerry

A type of mobile device (and operating system) produced by Canadian manufacturer Research ...

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