Professional Mobile Web Development with WordPress®, Joomla!®, and Drupal®

Chapter 19. Final Touches

WHAT'S IN THIS CHAPTER?

• Learning how to reduce the changes of network transcoders and proxies rewriting and impacting your site's content

• A number of techniques for gaining insight into your site's mobile traffic

• Understanding the current state of mobile search services

You're nearly there. Your mobile site or application has been designed, developed, and tested. You just need to put the finishing touches on it, and perhaps understand how you might be able to make some money from it!

In this chapter, you look at an unusual issue that exists in the mobile ecosystem — namely some network carriers' propensity to run much of their web traffic through transcoders that adapt web content — and then you look at a number of ways in which you can analyze your web content to understand and hopefully maximize your mobile user traffic. Finally, you look at a number of ways in which you can commercialize your mobile presence.

DEFENDING YOUR SITE

Particularly toward the end of this book, the discussion turns to higher-end smartphone handsets, but you should remind yourself that a large percentage of handsets in the marketplace — particularly outside of the United States — that are used to access web content are perhaps less powerful and sport less capable browsers.

In response to the fact that network carriers want to increase the number of subscribers using their mobile handsets to access web content (both within and external to their "walled garden" portals), many have turned ...