WHAT’S IN THIS CHAPTER?
People are using their mobile phone browsers more and more every day to find information about businesses, make product decisions and purchases, and even determine the quality of a business based on what they can find online. Recently, I needed to call a business to change an appointment. I searched for the company in my mobile Safari browser, only to find the site would not load because it was built entirely in Flash. Annoyed, I opened up my Maps program to find the business location, because the Google map listings always have associated contact information. For some reason, this company did not have its map listings up to date, and no phone number was included with the address. Finally, I was able to track down the phone number on my third attempt using my White Pages app. But this was way too difficult!
With the proliferation of mobile browsers, people need to be able to access your website and, at a minimum, be able to browse it smoothly to find the information they need. Taking it a step further and providing an optimal mobile user interface (UI), or specialized mobile content, can provide a great experience and enhance the reputation of your organization.
You have several different strategies and techniques to choose from for your mobile website, some of which provide quick and easy ...