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Professional iPhone® Programming with MonoTouch and .NET/C# by Rory Blyth, Chris Hardy, Craig Dunn, Martin Bowling, Wallace B. McClure

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Chapter 15. The App Store: Submitting and Marketing Your App

WHAT'S IN THIS CHAPTER?

  • Getting your app ready to submit

  • Submitting your app

  • Promoting and profiting from your app

After hours of wire framing, designing, developing, and testing, you are finally ready to share your app with the world. This chapter discusses all things App Store. First, it talks about the process that you need to go through before you are ready to submit — this includes final testing with Ad-Hoc builds and a presubmission checklist. Next it addresses actually submitting to the App Store, and then finally what to do with your app after it's in the App Store. This chapter also touches on alternative monetization strategies such as ads or in app purchases.

USING AN AD-HOC BUILD FOR PRESUBMISSION TESTING

Before you jump right into submitting and marketing in the App Store, you need to make sure a few items are covered. Apple has a notoriously stringent review process where it tests your app on a variety of hardware in a variety of conditions. So before I submit my apps, I like to run them through a similar process.

Now, most people don't have the whole family of iDevices laying around. This is where the Ad-Hoc build comes in. Doing an Ad-Hoc build allows you to send your app to up to 100 people and have them install it on their device. If you can, try to find a variety of devices to test your app on, at the minimum at least test on iPhone and iPod Touch; but if you have access to additional people try to get at least ...

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