About the Authors

Susan Getgood has been involved in online marketing since the early '90s, and watched the Web evolve from the first browsers to the interactive communities people participate in today. Since 2004, she has helped organizations integrate social media into their marketing strategies to meet their customers online, build their brands, and drive revenue.

Prior to founding her consulting practice, Susan held a variety of corporate marketing and management roles including Senior Vice President of Marketing at Internet software company SurfControl, General Manager of Cyber Patrol, and Director of Corporate Communications at The Learning Company.

Her professional marketing blog, where she writes about blogger outreach, social media, and marketing strategy, is Marketing Roadmaps (http://get good.com/roadmaps). She also writes a personal blog, Snapshot Chronicles (http://snapshotchronicles.com), and a family travel blog, Snapshot Chronicles Roadtrip (http://snapshotchronicles.com/roadtrip).

Susan was named a Fellow of the Society for New Communications Research in 2008, and speaks regularly at social media conferences like BlogHer, Mom 2.0, and New Comm Forum. She is a co-founder of blog ethics and education initiative, Blog with Integrity (www.blogwithintegrity.com), and was a contributing editor for BlogHer's Fall 2009/Winter 2010 Digital Parenting/Family Connections project.

She lives in a suburban setting that includes a big backyard full of birds, including two Downy Woodpeckers ...

Get Professional Blogging For Dummies® now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.