Book description
Take your hobby to the next level and turn your blog into real income
Anyone who blogs knows that it is a fun, creative way for sharing thoughts and opinions. Now imagine making money from that hobby! This practical, how-to guide shows you how you can get serious about using your blog and implement advertising, sponsorship, partnerships, and affiliate marketing options to turn your hobby into extra income, or even a full-time career.
Helpful examples and featured articles with topic experts and bloggers who have built successful business demonstrate how to promote your business or build a blog-based business.
Discusses finding your niche, adhering to legal considerations, establishing your disclosure and privacy policies, and dealing responsibly with review requests
Introduces ideas for advertising and other monetization options and recommends promotional avenues to explore
Suggests creative ways to keep your blog fresh, unique, and interesting
Provides tips for monitoring and measuring your success
Professional Blogging For Dummies opens the door to a world of money-making blogging possibilities!
Table of contents
- Copyright
- About the Authors
- Author's Acknowledgments
- Publisher's Acknowledgments
- Foreword
- Introduction
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I. Getting Started with the Business of Blogging
- 1. Examining Blogging at the Professional Level
- 2. Finding Your Niche in the Blogosphere
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3. Protecting Your Blog with Appropriate Business Policies and Practices
- 3.1. Setting Up the Business End of Things
- 3.2. Understanding U.S. Laws That Impact Your Blog
- 3.3. Applying Trademark, Copyright, and Licensing Protections to Your Blogging Efforts
- 3.4. Protecting Privacy
- 3.5. Reviewing the FTC Guidelines for Endorsements and Testimonials
- 3.6. Avoiding Libel
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II. Making Money with Your Blog
- 4. Monetizing Your Blog Strategy
- 5. Selling Products or Services on Your Blog
- 6. Making Money from Advertising
- 7. Getting Paid for Your Words
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III. Building Your Blog, Step by Step
- 8. Choosing Your Blog Name, Platform, and Web Hosting
- 9. Designing Your Blog
- 10. Developing Your Blog Content
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IV. Maximizing Your Blog's Success
- 11. Getting the Word Out about Your Blog
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12. Responding When Companies Come Calling
- 12.1. Understanding Public Relations and Blogger Relations
- 12.2. Developing Best Practices for Working with Marketers and PR Reps
- 12.3. Avoiding Burnout and Staying Focused on Your Objectives
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13. Monitoring and Measuring: Why They Matter
- 13.1. Monitoring and Measuring Your Blog Activity
- 13.2. Understanding Your Readership by Using Analytics
- 13.3. Using Analytics Data to Improve Your Results
- 13.4. Making Sense of Advertising and Affiliate Marketing Reports
- 13.5. Using the Reports to Maximize Your Revenue
- 13.6. Using Analytics and Reporting to Forecast
- 13.7. Putting Metrics in Perspective
- 14. Keeping Your Blog Fresh
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V. The Part of Tens
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15. Ten Common Mistakes and How to Avoid Them
- 15.1. Failing to Plan is Planning to Fail
- 15.2. Succumbing to Shiny Object Syndrome
- 15.3. Overcrowded Sidebars
- 15.4. Buried Contact Information
- 15.5. Forgetting to Check Your Design in Multiple Browsers, on Different Operating Systems
- 15.6. Neglecting to Add an RSS Feed
- 15.7. Not Knowing Your Subscribers
- 15.8. It's All about Me!
- 15.9. If I Build It, They Will Come
- 15.10. Forgetting to Update Your Copyright Date
- 15.11. Poor or NonExistent Recordkeeping
- 16. Ten (Or More) Blogs You Can Learn from Simply by Reading
- 17. Ten Tips for Jump-Starting Your Creativity
- BC. Blogger Survey Results
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15. Ten Common Mistakes and How to Avoid Them
Product information
- Title: Professional Blogging For Dummies®
- Author(s):
- Release date: July 2010
- Publisher(s): For Dummies
- ISBN: 9780470601792
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