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Chapter 19

Monetizing, Promoting, and Distributing Applications

What's in this Chapter?

Creating a signing certificate

Signing your applications for distribution

Publishing on Google Play

Monetization strategies

Application promotion strategies

Using Google Analytics

Having created a compelling new Android application, the next step is to share it with the world. In this final chapter you'll learn how to create and use a signing certificate to sign your applications and distribute them.

You'll be introduced to the application launch process and gain some insight into your options for monetizing and promoting your application, and how to ensure you have a successful launch.

You'll also be introduced to Google Play (which expands and replaces the Android Market), learn how to create a developer profile, and how to create your application listing. You'll then be shown how to access the distribution reporting statistics, user comments, and error reports in the Android Developer Console.

After a look at some of the best practices for launch and promotion, you'll learn how to use Google Analytics to gain critical insight into the demographics of your users and how they use your application.

Signing and Publishing Applications

Android applications are distributed as Android package files (.APK). In order to be installed on a device or emulator, Android packages need to be signed.

During development, your applications will be signed using a debug key that is automatically generated by ...

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