URL of film: https://vimeo.com/106374768
Andrew Hutcheson likes to find potential stories online—but not what we might see as a conventional story or video. Instead, he looks for apps, for products. “There are certain times where you see a client or an app or product and you know that their philosophy is going to mesh well with your philosophy.” What he means by his philosophy is the story-based approach to commercials, the narrative style. When David Brickel first saw Moodsnap online and read the description of the app—that “it’s about emotionally driven music and decisions, and decisions driven by images and the way you feel and the mood of an environment,” ...
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