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Production for Print by Mark Gatter

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The Pantone Formula Guides

10.1 The Pantone Formula Guide books, on coated and uncoated stock.

Most designers who have sent their work to print shops have, at one time or another, run across Pantone colors. These are colors that printers can mix using the formula written under each sample in the swatch book (fig. 10.1).

While the formula is designed to give the same result every time, there are inevitably slight variations between one mix and another. Therefore, if you plan on using the same color repeatedly over time and want a high degree of consistency throughout, you may want to talk to the printer about mixing up a large batch and storing ...

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