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Production for Print by Mark Gatter

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Images from the Web: Optimization and Resolution

It is really not a good idea just to download whatever you like from the Web and use it. If you do, you may find yourself on the receiving end of a lawsuit. Before going ahead, make sure you have permission from the owner of the copyright. Otherwise it could be a very costly mistake.

Assuming you have received the go-ahead, you should also use the opportunity to request a better copy of the image you want to use. Otherwise, what you are left with will only very rarely be suitable for printing. This is for several reasons: Web images are always RGB or “indexed color” (the GIF format); they have always been saved as JPEGs, GIFs, or PNGs; and their resolution is usually described as being 72dpi—much ...

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