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Production for Print by Mark Gatter

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A Case Study

Now that the basics of RGB and CMYK have been covered, let us have a look at a practical example of the kind of problem you might encounter with them.

Some years ago, at a print shop in Cumbria, England, an excellent designer (Charlie) was asked to put together a brochure for a company that specialized in designing and building unmanned submarines. In creating a design for them, Charlie made two very big mistakes.

First mistake: Charlie decided to use two shades of blue, readily available in Photoshop, to create a full-bleed graduated tint as a background for the whole brochure. This would look like an underwater shot of the ocean on which the text and all the pictures of the submarines could swim around together.

Second mistake: ...

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