Product Roadmaps Relaunched

Praise for Product Roadmaps Relaunched

It’s about time someone brought product roadmapping out of the dark ages of waterfall development and made it into the strategic communications tool it should be. McCarthy and team have cracked the code.

Steve Blank, author of The Startup Owner’s Manual

The theme-driven roadmap is the only way to operate today. By focusing on value rather than features or dates, this book makes product roadmaps useful again.

David Cancel, CEO, Drift

Product roadmaps matter. You can’t build a great company unless you have a great strategy and a product roadmap is a way of clearly articulating that strategy. This book makes it clear how to develop the core components of a roadmap, the problem set, the value propositions, and areas of focus for the customer.

Jeffrey Bussgang, General Partner, Flybridge Capital

Product roadmaps bridge the gap between Agile tactics and company strategy. This book is required reading for anyone on my team and I’d recommend it for all software product leaders.

Samuel Clemens, VP of Product Management, InsightSquared

When you follow this book’s brilliant advice, a smartly designed roadmap will put your customers directly in the focus of your product strategy. You’ll shift from the standard approach of “Look at us and what we can do” to “We understand what you’re dealing with and we can help you.” Roadmaps will be your company’s competitive strategic advantage.

Jared Spool, CEO/Founding Principal of UIE

Roadmaps are one of the most critical tools we use as product leaders to drive our strategy, but also one of the more challenging to get right. This book brings together a breadth of experience to provide practical advice and war stories to take you to the next level.

Vanessa Ferranto, Director of Product, The Grommet

This is a fantastic book with so much useful information on every page. Plus, Chapter 7 on prioritization: if it was shorter I would have it tattooed on my arm.

Tim Frick, CEO, Mightybytes, author of Designing for Sustainability

This book clearly articulates what a roadmap should, and more importantly should not, be in order to make the connection between product vision and what problems need to be solved to in order to achieve it. It’s a must read for product people, but it shouldn’t stop there. Anyone who is in a product driven org should be reading this as well so that the entire team can align around this important tool.

Ryan Frere, VP Product at Flywire

This is the first book I can wholeheartedly recommend to my students on the subject of product roadmapping. So long to committing to unvalidated features upfront, and hello to communicating progress on solving problems.

Melissa Perri, CEO, ProdUX Labs and founder of Product Institute

Product roadmaps have been long misunderstood as tools of project forecasting rather than product vision. This book clarifies their purpose—required reading for product leaders with a vision to share! Finally, product roadmaps are given their due as a critical part of the Agile process—making sure you’re solving a problem worth solving!

Lisa Long, Vice President of Innovation and Product Management, Telenor