Book description
Your one-stop guide to becoming a product management prodigyProduct management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate America—yet only a tiny fraction of product managers have been trained for this vital position. If you're one of the hundreds of thousands of people who hold this essential job—or simply aspire to break into a new role—Product Management For Dummies gives you the tools to increase your skill level and manage products like a pro.
From defining what product management is—and isn't—to exploring the rising importance of product management in the corporate world, this friendly and accessible guide quickly gets you up to speed on everything it takes to thrive in this growing field. It offers plain-English explanations of the product life cycle, market research, competitive analysis, market and pricing strategy, product roadmaps, the people skills it takes to effectively influence and negotiate, and so much more.
- Create a winning strategy for your product
- Gather and analyze customer and market feedback
- Prioritize and convey requirements to engineering teams effectively
- Maximize revenues and profitability
Product managers are responsible for so much more than meets the eye—and this friendly, authoritative guide lifts the curtain on what it takes to succeed.
Table of contents
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- Cover
- Introduction
- Part 1: Getting Started with Product Management
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Part 2: Discovering, Evaluating, and Planning for Great Products and Services
- Chapter 4: Coming Up with Great Product Ideas
- Chapter 5: Working to Understand Who Your Customer Is
- Chapter 6: Doing Your Homework: Evaluating Your Ideas
- Chapter 7: Prioritizing and Selecting Your Ideas
- Chapter 8: Planning to Plan: Choosing a Suitable Approach
- Chapter 9: Developing Your Business Case
- Chapter 10: Developing Your Market Strategy
- Chapter 11: Developing a Plan: Market Needs, Product Description, and Road Maps
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Part 3: Building and Maximizing Product Success: From Development to Retirement
- Chapter 12: Shepherding a Product Idea through the Development Phase
- Chapter 13: Gearing up for Your Product Launch: The Qualify Phase
- Chapter 14: Liftoff! Planning and Executing an Effective Product Launch
- Chapter 15: Maximizing Your Product’s Revenue and Profits
- Chapter 16: Retirement: Replacing a Product or Taking It off the Market
- Part 4: Becoming a Phenomenal Product Manager
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Part 5: Part of Tens
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Chapter 20: Ten Common Product Launch Mistakes to Avoid
- Failing to Plan Early Enough
- Not Having a Sustaining Marketing Plan in Place
- Shipping a Poor Quality Product
- Inadequately Funding Launch
- Underestimating the Required Marketing Exposure
- Driving Customers to Buy Your Competitor’s Products
- Announcing Too Early
- Not Having a Dedicated Product Review and Public Relations Program
- Delaying Communication
- Considering International Markets as an Afterthought
-
Chapter 21: Ten (Plus One) Road Maps to Help You Succeed
- Theme-Based Product Road Maps
- Timed Release Product Road Maps
- Golden Feature Product Road Maps
- Market and Strategy Road Maps
- Visionary Road Maps
- Competitive, Market, and Technology Trends Road Map
- Technology Road Maps
- Technology across Products Road Map
- Platform Road Maps
- Matrix Product Road Maps
- Multiple Product Line Road Maps
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Chapter 22: Ten Ways Product Managers Fail
- Talking More Than Listening
- Focusing Only on Features
- Not Continuing to Learn
- Reinventing the Wheel
- Avoiding Seeking Help
- Digging In and Refusing to Compromise, Ever
- Never Visiting Customers
- Not Owning the Whole Product
- Adopting Agile but Losing Overall Business Focus
- Being a Product Janitor Rather Than a Product Manager
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Chapter 20: Ten Common Product Launch Mistakes to Avoid
- Glossary
- About the Authors
- Advertisement Page
- Connect with Dummies
- End User License Agreement
Product information
- Title: Product Management For Dummies
- Author(s):
- Release date: January 2017
- Publisher(s): For Dummies
- ISBN: 9781119264026
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