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Product Development by Aashi Mital, Anand Subramanian, Anoop Desai, Anil Mital

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13

Assessing the Market Demand for the Product

This chapter briefly described procedural details of some of the most commonly used qualitative and quantitative forecasting methods. Since the subject matter is vast, it is not possible to cover the details of all time series techniques or multiple linear or nonlinear regression analysis. Some background in statistical methods is necessary to understand those methods. Should the reader wish to learn about regression analysis or time series analysis, many books are available on these topics.

Keywords

Market demand; Delphi method; forecasting; decision tree; forecasting models; seasonal fluctuation

13.1 Why assess the market demand?

A business is concerned primarily with the success of the products it ...

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