O'Reilly logo

Product Development, 2nd Edition by Aashi Mital, Anand Subramanian, Anoop Desai, Anil Mital

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

2

Developing Successful Products

In this chapter, we attempted to lay out a step-by-step procedure for developing new-to-market products. The critical steps in this procedure are developing a consumer- and market-friendly business strategy, identifying consumer needs, and recognizing market conditions. The outcome of the process is a concise, preferably a single page, product development plan. It should be recognized that this process requires the participation of a number of individuals with a wide range of expertise. It would be foolhardy to think that one individual, single-handedly, could accomplish this task. No matter how capable an individual, the key lies in recognizing that people must buy into the final outcome and the outcome must have ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required