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Product Design by Paul Rodgers, Alex Milton

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Emotional design

This section explores the idea that the look, feel, and pleasure-giving properties of a product are just as important as function in product design. It draws on the “emotional design” work of luminaries including Donald Norman and Pat Jordan, and explores the visceral, behavioural, aesthetic, and tactile qualities which make up a “pleasurable” product.

“More and more people buy objects for intellectual and spiritual nourishment. People do not buy my coffee makers, kettles, and lemon squeezers because they need to make coffee, to boil water, or to squeeze lemons, but for other reasons.”

Alberto Alessi, designer and manufacturer

Beyond usability

The functionalism promoted during the Modernist era of design is being supplemented ...

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