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Product Design by Paul Rodgers, Alex Milton

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The brief

This section looks at the product design brief, which is typically a statement of intent. This is an essential part of the design process, helping the designer understand the business problem he or she is required to solve. The brief also sets out the terms under which the designer can do this, including budgets and deadlines. However, although the brief states the problem, it isn’t enough information with which to start designing, although it may come before your research, and so will play a more prominent role from the start.

Getting the product design brief right is important; without a clearly defined brief it can prove almost impossible to go on and design and develop a successful product. The first thing that needs to be done ...

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