O'Reilly logo

Product Design by Paul Rodgers, Alex Milton

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Research methods

There are numerous research methods commonly used in contemporary product design. This section covers a range of these: observing people to find out what they do (rather than what they say they do); enlisting people’s participation to obtain information for your project; learning how to analyze information collected to identify insights and patterns; and creating simulations to help empathize with your target population and to evaluate design proposals. An explanation is also included of the impact of personal and contextual inspiration on a design project, with descriptions of a variety of project triggers, such as interviews, literature reviews, questionnaires and surveys, focus groups, shadowing, and ethnography.

Typically, ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required