Chapter 6. Effective Over Clever
The key word for this chapter is intent. What is your intention for a product, and what is your user’s intention for it? Every other consideration is secondary.
In every Web product you create, you should prioritize effective over clever. As you probably already know, sometimes the equation gets reversed. During the design process, you can easily want to surprise and delight the user. So you create a design element—an interaction pattern, a naming scheme, a symbol, and so on—that is fresh and extremely inventive. However, the cleverness of your creation obscures the intent of the product. And the cleverness of ...
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